March 31, 2012

Jessica Stam for Paule Ka Spring 2012 Campaign by Venetia Scott

This 60's inspired campaign sees Jessica Stam enjoying Mexico's sun. Pretty retro housewife dresses and playful colours sets the tone for Spring/Summer 2012

March 30, 2012

Year 1 Styling project at the London College of Fashion.

My degree at the London College of Fashion not only explores the art of photography but also fashion styling. Term two was spent learning about In house PR’s, networking, sourcing clothes, customisation and key elements of styling on the body. The terms project proved both challenging and rewarding, I had little previous experience of styling so I even surprised myself with how well I took to it. For the project I had to produce a well-documented PDF document exploring the style of a chosen fashion icon. This would then result in five styled outfits for five set scenarios.

The class was advised to choose a fashion icon that represented our own style. You can find my own “style breakdown” here. I initially begun researching the Hollywood classics however I didn’t feel any of them truly represented my own personal style. Audrey wore trousers to often and Marilyn Monroe showed too much skin. It was only by chance that I stumbled upon the French beauty Catherine Deneuve. 

Here are the PDF pages for my final piece and I’ve selected a few pages to show up close to give an idea of the look I was going for and what I was researching.
I think what made all the difference regarding this project was simply time management. I felt like I was able to enjoy it thoroughly and take everything I could from it. I began my research the same day I received the brief and carried on adding bits to it right up until the deadline. I usually spend the last two weeks before a deadline high on ProPlus and chained to my desk. Instead during this project I was able to casually stroll through exhibitions, read French fashion books and watch French films, the entire experience felt very stress free and it was so refreshing to take things at my own pace (which tends to be very slow anyway!). Before I knew it I'd written 12,000 words and styled and shot a 5 page editorial, it has to be said I'm quite proud of this body of work. 

Using this research I had to come up with four outfits for the following occasions: event, wedding, work and street. I was then allowed to choose my own occasion for the fifth outfit, for which I chose a shopping trip. Here are some of my styling boards - 

 I'll post the final shoot along with my grade which I get mid April :)

March 29, 2012

Frida Gustavsson by Andreas Öhlund for Elle Sweden Autumn 2011

Put Frida in peter pan collars and I'm already in heaven, pair that with a talented stylist and Ohlund's eye for capturing charm and beauty and you've got quite possibly my favourite editorial. Inspired by 1940's glamour fashion stylist Lisa Lindqwister gives us fashion addicts a healthy dose of Miu Miu, Marc Jacobs and Dolce and Gabbana. And how lovely is it to see a model smile? We definitely need to see more of that. This editorial reminds me of Rachel Mcadams in The Notebook; Fridas beauty and playful personality alongside Fall 2011's vintage doll-like trend. The beautiful curls are by Erika Svedjevik and the makeup is by Katarina Håkansson. 

March 27, 2012

My personal style

People have often described my style as chic, elegant and classic so I’ve decided to do a breakdown of my key style elements that make up my everyday look. 

Through out my life I’ve often struggled to look “casual”. Even just lounging around the house requires pearl earrings and an element of sophistication. I don’t like to let myself go, not even in my own presence. If I have to go to the local grocery shop in Somerset I will wear a pretty dress, a chic jacket, my pearls, a large handbag and heels. Chances are I won’t bump into anyone I know and its very unlikely I’ll meet the man of my dreams in the local Waitrose, yet its still important for me to look my best. Since university I have struggled with “fitting in” with the grungy nights out. A night in Mayfair sipping Dom Perignon? I open up my wardrobe and I’m spoilt for choice. A grimy rave in Shoreditch until 6am? I have absolutely NO idea. Don’t get me wrong, I love chilled student nights out and early morning dubstep raves, but every time I prepare for one I feel like I’m fooling someone. By the time my friends have appeared in denim shorts (I do not own a single pair), flat shoes and an oversized tee depicting skulls and song lyrics I’m usually still stood in my underwear contemplating how on earth I can pull off ripped tights without looking like Kesha. Through out my teenage years I never attempted the chav, emo, or goth look and I’ve always dressed older my then my peers.

I definitely think I’ve dressed more conservatively since I’ve dyed my hair blonde. I’m battling against a preconceived idea that girls with blonde hair all desire to front Playboy and be Hugh Hepfner’s number one “wifey”. I do not. I find it shocking that almost every day in London I get perverse comments from men despite showing absolutely no skin at all.  Hearing “Wouldn’t mind a bit of you” from across the road is now such a common occurrence that I don’t even bother acknowledging it (not that rolled eyes, or a look of disgust seems to deter them anyway!). All these comments and yet I’ll be wearing thick black tights and a loose dress covering my arms and chest. I’m dreading having to get my legs out in the hot weather for fear of being eaten alive.

For me it’s all about looking classic without appearing old fashioned, it’s getting a balance. 

What you’ll find in my wardrobe 

      Colour Palette - You’ll only see me (except on VERY rare occasions) in muted colours; blacks, navy’s, whites, nudes and creams. The only exception to this is red; it’s my favourite colour and I somehow slip it in to most of my outfits.  I’m a very feminine person so my wardrobe also contains a lot of pastels, which very occasionally I’ll include in an outfit. But the majority of the time I wear muted colours.

            Romantic fabrics and textures - silk, lace and chiffon alongside pleats and ruffles. 

Faux fur – I currently own 7 faux fur coats that I regularly wear, I also have about 4 I will be selling later on this year. I’m very against animal skins being used in fashion and I strongly advise all of my followers to read my article here

Pearls – I nearly always wear pearl earrings and/or a pearl necklace. I think they set the tone for my entire look.

Black and white combinations – I’d say the majority of my outfits are black and white. Its classic and its understated.

Sequins – I adore sequins, I love anything sparkly and glamorous and I save my sequins for special nights out.
Oversized sunglasses – Dark tints with bug eye frames

Lingerie – You could call my obsession with lingerie somewhat unhealthy. I have well over 300 bras and goodness knows how many bottom halves. Throw in the babydolls, chemises, suspenders, stockings and before I knew it my rooms overflowing with silk and lace! I adore Agent Provocateur and I have spent well over a hundred pounds before on a single bra. My lingerie collection has caused a great deal of problems, from storing it to opening bank statements.
Key elements - Peter pan collars, pussy bows, ribbon, black tights and shift dresses

Favourite designers - Valentino, Chanel, Christian Dior, Giambattista Valli, Louis Vuitton, Lanvin, Jenny Packham, Miu Miu, Chloe, Elie Saab, Yves Saint Laurent and Temperley London. All the classics!

What you won’t find in my wardrobe

   Denim – I find denim to be far to casual. I haven’t worn a pair of jeans in years and the idea of a denim jacket makes me feel quite ill.

 Trousers – Its not just jeans that I avoid, its trousers in general.

      Prints – Less is more is a rule I live by, anything to busy only takes away class and elegance. Very few items in my wardrobe contain prints and if they do they are subtle and floral.

Teenage Clique related - goth, emo, hipster

 Masculine clothing - baggy t-shirts and caps

 (Photos courtesy of


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